Fend — Nikki DeFeo

Fend
Insurance

Startup insurance company needed a new look and storefront to stand out.

Brand Name.

This came first, since the name would influence the logo, aesthetic and tone of voice. We several rounds of options with accompanying rationale before we landed on “the one.”

Logo & Brand Aesthetic.

We created three mood boards that included a logo design, color palette, imagery examples, graphic elements and typography. The client loved aspects of all of them, but there was a clear winner.

Website Design & Build.

All the elements came together to create the vibe wanted launch to the world. It was not your typical insurance company, and neither was their new name, look and site.